Paid vs. Organic Search

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Marketing as a Managed Service: Unlocking the Potential of Outsourced Expertise

Businesses are constantly seeking ways to stay ahead and maintain their competitive edge. One area that has seen significant growth is the outsourcing of marketing functions. Marketing as a managed service, sometimes referred to as “Marketing as a Service (MaaS),” allows businesses to tap into the expertise of a third-party provider for their marketing needs. …

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SEO Tips: The Pros and Cons of Multi-Part Blogs

Blogging is a vital component of any content marketing strategy. Not only can it increase brand awareness and engage readers, but it can also boost your search engine rankings. However, with so much content being produced and published every day, it can be challenging to stand out from the crowd and make a lasting impression …

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Search Behavior: Think Like Your Customers

As a business owner, it’s crucial to understand how your customers search for your products and services so that you can optimize your website and marketing strategy. Knowing your customers’ search behavior is the key to increasing your online visibility and driving more traffic to your site. In this blog post, we’ll explore some of …

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Stay Focused on Your Target Market: 5 Steps to Success

Whether you’re a Marketing Director for an established company or just starting a side hustle, understanding your target market is critical for success. This blog provides an overview of the importance of staying focused on your target market and how to do it. Use this information as a guide for making decisions about your brand …

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8 Reasons Why You Should Include Your Birthday in Your LinkedIn Profile

It was my birthday last week. I’ve always thought birthdays didn’t belong in LinkedIn profiles. As I’ve often argued, Facebook is one thing, but LinkedIn should be reserved for business use. Well, I’ve recently had a change of heart. Not because I wanted attention on my birthday but because celebrating a birthday on LinkedIn has …

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H Tags Explained

H Tags Explained: A Guide for Business Professionals with Website Responsibility As a business professional with website responsibility, you likely spend a lot of time ensuring your website is user-friendly, SEO-optimized, and visually appealing. However, one element of website design often goes overlooked: H tags. H tags, or HTML heading tags, are essential to website …

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Why Isn’t My Domain Authority Improving?

Why Isn’t My Domain Authority Improving? In the practice of SEO (Search Engine Optimization), Domain Authority (DA) plays a crucial role in determining the credibility and visibility of your website on search engines. It’s a metric developed by Moz that predicts how well your website will rank in search engine results. Many website owners are …

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Client Spotlights: Better Than Client Testimonials?

Client Spotlights: The New Client Testimonial Is it time to ditch client testimonials? Well, no, but it shouldn’t stop there. Client spotlights are an effective marketing tool that can help your business stand out from the crowd. Unlike traditional client testimonials, which are often limited to a few sentences of praise for your services, client …

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