You’d be surprised how often our clients ask to have social media links in the header of their website. There’s just something about those cute little icons that make even the most seasoned marketing folks swoon. But here’s the thing; having your social media links on your website menu bar might is not as beneficial …
Website 101: Don’t Put Social Media Links in Your Header! Read More »
Content: Does Anybody Actually See It? Every content creator eventually asks, “Does anybody actually see the content I create? And does it even matter?” The heartbeat of your business’s online presence is its content. This post aims to empower you, showing that your voice can indeed be heard and if harnessed effectively, can make a …
Client Personas: Your Marketing SuperPower Marketing to your ideal client is essential to any business strategy, and understanding who that ideal client is can be an extensive process. However, it all starts with creating a clear, specific client persona. A client persona is a fictional character that represents your target customer. It’s an essential tool …
Reputation Management: The Importance of Yelp! Reviews Most of our clients work hard to get positive Google reviews. It’s a good strategy, as Google reviews appear prominently in search engine results and can significantly influence a customer’s decision to do business with you. The Google ecosystem is woven into our everyday lives, with 4.3 billion …
Reputation Management: The Importance of Yelp! Reviews Read More »
Finding the Balance Between Providing Value and Promotion Content marketing is a tightrope walk. On one hand, we want to produce high-quality content that resonates with our audience and builds trust. On the other hand, we need to ensure that our efforts result in sales or conversions. There are lots of 80/20 rules out there. …
Businesses are constantly seeking ways to stay ahead and maintain their competitive edge. One area that has seen significant growth is the outsourcing of marketing functions. Marketing as a managed service, sometimes referred to as “Marketing as a Service (MaaS),” allows businesses to tap into the expertise of a third-party provider for their marketing needs. …
Marketing as a Managed Service: Unlocking the Potential of Outsourced Expertise Read More »
Blogging is a vital component of any content marketing strategy. Not only can it increase brand awareness and engage readers, but it can also boost your search engine rankings. However, with so much content being produced and published every day, it can be challenging to stand out from the crowd and make a lasting impression …
As a business owner, it’s crucial to understand how your customers search for your products and services so that you can optimize your website and marketing strategy. Knowing your customers’ search behavior is the key to increasing your online visibility and driving more traffic to your site. In this blog post, we’ll explore some of …
If you’re a business owner or a professional responsible for marketing, you’ve probably heard about blogging, but you might be wondering why it is so important. With so many other marketing activities demanding your attention, it can seem like blogging is just an additional item on your to-do list. However, as we’ll explore in this …
Whether you’re a Marketing Director for an established company or just starting a side hustle, understanding your target market is critical for success. This blog provides an overview of the importance of staying focused on your target market and how to do it. Use this information as a guide for making decisions about your brand …
Stay Focused on Your Target Market: 5 Steps to Success Read More »
