Social Media

Website 101: Don’t Put Social Media Links in Your Header!

You’d be surprised how often our clients ask to have social media links in the header of their website. There’s just something about those cute little icons that make even the most seasoned marketing folks swoon. But here’s the thing; having your social media links on your website menu bar might is not as beneficial …

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Reputation Management: The Importance of Yelp! Reviews

Reputation Management: The Importance of Yelp! Reviews Most of our clients work hard to get positive Google reviews. It’s a good strategy, as Google reviews appear prominently in search engine results and can significantly influence a customer’s decision to do business with you. The Google ecosystem is woven into our everyday lives, with 4.3 billion …

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8 Reasons Why You Should Include Your Birthday in Your LinkedIn Profile

It was my birthday last week. I’ve always thought birthdays didn’t belong in LinkedIn profiles. As I’ve often argued, Facebook is one thing, but LinkedIn should be reserved for business use. Well, I’ve recently had a change of heart. Not because I wanted attention on my birthday but because celebrating a birthday on LinkedIn has …

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