The cost of cutting corners. While it may be tempting to “cut corners” during economic downturns, this could be a mistake. Allocating resources to marketing during an economic slowdown can help ensure that businesses retain their client base, remain competitive, and stay poised for success when the economy heats back up. A recent article by …
Increasing Marketing Budget in a Slowing Economy Read More »
Hackers Want To Access Your Website In today’s digital age, website security has become a top priority for businesses and individuals alike. WordPress, the most popular content management system (CMS) in the world, attracts significant attention from hackers seeking to exploit vulnerabilities. Until recently, login protection for WordPress websites has been a tedious, manual task …
SEO Glossary of Terms In the dynamic and ever-evolving world of online presence and digital marketing, Search Engine Optimization (SEO) remains an indispensable strategy for businesses and content creators. However, with its complex and ever-expanding terminology, navigating the SEO landscape can often feel like deciphering a foreign language. Fear not; we have compiled an extensive …
Mastering SEO: A Comprehensive SEO Glossary of Essential Terms Read More »
Paid vs. Organic Search: Which One Should Your Business Use? Choosing the correct marketing strategy is crucial for business owners and marketing professionals. The ongoing debate in the digital marketing industry revolves around deciding between paid vs. organic search. Both have pros and cons and understanding the differences can help you make the best decision …
Paid vs. Organic Search: Which One Should Your Business Use? Read More »
Keywords: What Are They, And How Do They Work? In the world of search engine optimization (SEO), keywords are the linchpin that connects your website to potential visitors. Understanding keywords and how they work is vital for driving organic search traffic and boosting your online presence. In this blog post, we will delve into the …
What is Domain Authority? Domain authority is a metric created by Moz, a software company specializing in SEO. It is a score that predicts the ability of a website to rank on search engines. Domain authority scores range from 1 to 100, with higher scores indicating a better ability to rank well. SERP stands for …
SEO, or search engine optimization, is one of the most important aspects of online marketing. It is a process that can help your website rank higher in search engine results pages, which can lead to more traffic and more customers. Consulting agencies like Javelin are in the business of providing SEO for CEO’s, CMO’s, business …
SEO for Business Owners: What is it and do I really need it? Read More »
If you’re not blogging regularly, you’re doing your business a disservice. While there are many reasons to blog, we’ll focus on the five most important reasons you need to blog for SEO. Blogging can help you improve your SEO, connect with customers and clients, establish yourself as an expert in your field, increase web traffic, …
The Top 5 Reasons You Need to Consistently Blog for SEO Read More »
LinkedIn is a powerful professional networking platform that can help you connect with other professionals, find new job opportunities, and showcase your professional achievements and skills. Unfortunately, many people don’t know how to create a compelling LinkedIn profile that accurately represents their qualifications and experiences. Whether You Realize it or Not, You Have a Personal …
Updated 2/2/2023 By now, you’ve likely heard about ChatGPT or “Generative Pre-trained Transformer” technology. Debuting on November 30, 2022, ChatGPT puts the power of Artificial Intelligence (AI) into the hands of anyone with a computer or even a smartphone. The world of technology is constantly evolving and changing, and ChatGPT caused an overnight seismic shift …
