Search Engine Optimization

Reputation Management and SEO: Building and Maintaining Your Online Image

By / January 2, 2024

How your online reputation impacts SEO. Your online reputation can make or break your brand in the digital age. Reputation Management and SEO play vital roles in establishing and preserving a positive image online. This guide will delve into these two essential aspects, shedding light on the best practices, techniques, and strategies to create a […]

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Increasing Marketing Budget in a Slowing Economy

By / December 26, 2023

The cost of cutting corners. While it may be tempting to “cut corners” during economic downturns, this could be a mistake. Allocating resources to marketing during an economic slowdown can help ensure that businesses retain their client base, remain competitive, and stay poised for success when the economy heats back up. A recent article by

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Wordfence: Thwarting Hackers and Providing Robust Login Protection for WordPress-Based Websites

By / December 19, 2023

Hackers Want To Access Your Website In today’s digital age, website security has become a top priority for businesses and individuals alike. WordPress, the most popular content management system (CMS) in the world, attracts significant attention from hackers seeking to exploit vulnerabilities. Until recently, login protection for WordPress websites has been a tedious, manual task

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Mastering SEO: A Comprehensive SEO Glossary of Essential Terms

By / December 12, 2023

SEO Glossary of Terms In the dynamic and ever-evolving world of online presence and digital marketing, Search Engine Optimization (SEO) remains an indispensable strategy for businesses and content creators. However, with its complex and ever-expanding terminology, navigating the SEO landscape can often feel like deciphering a foreign language. Fear not; we have compiled an extensive

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Paid vs. Organic Search: Which One Should Your Business Use?

By / December 5, 2023

Paid vs. Organic Search: Which One Should Your Business Use? Choosing the correct marketing strategy is crucial for business owners and marketing professionals. The ongoing debate in the digital marketing industry revolves around deciding between paid vs. organic search. Both have pros and cons and understanding the differences can help you make the best decision

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Javelin: What is SEO?

SEO for Business Owners: What is it and do I really need it?

By / October 17, 2023

SEO, or search engine optimization, is one of the most important aspects of online marketing. It is a process that can help your website rank higher in search engine results pages, which can lead to more traffic and more customers. Consulting agencies like Javelin are in the business of providing SEO for CEO’s, CMO’s, business

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Javelin - Blog for SEO

The Top 5 Reasons You Need to Consistently Blog for SEO

By / October 3, 2023

If you’re not blogging regularly, you’re doing your business a disservice. While there are many reasons to blog, we’ll focus on the five most important reasons you need to blog for SEO. Blogging can help you improve your SEO, connect with customers and clients, establish yourself as an expert in your field, increase web traffic,

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person using LinkedIn app on smart phone - title slide

How to Make Your LinkedIn Profile Stand Out

By / September 26, 2023

LinkedIn is a powerful professional networking platform that can help you connect with other professionals, find new job opportunities, and showcase your professional achievements and skills. Unfortunately, many people don’t know how to create a compelling LinkedIn profile that accurately represents their qualifications and experiences. Whether You Realize it or Not, You Have a Personal

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