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Why Isn’t My Domain Authority Improving?

Why Isn’t My Domain Authority Improving?

In the practice of SEO (Search Engine Optimization), Domain Authority (DA) plays a crucial role in determining the credibility and visibility of your website on search engines. It’s a metric developed by Moz that predicts how well your website will rank in search engine results.

Many website owners are often baffled by the fact that their Domain Authority isn’t improving despite their efforts. In this blog, we’ll explore the reasons behind this issue and provide actionable strategies to boost your website’s DA.

The Significance of Domain Authority

Understanding Domain Authority

Before diving into why your DA might not be improving, let’s grasp the concept of Domain Authority itself. It’s a logarithmic score ranging from 0 to 100, indicating the strength of a website’s authority in search engines. Factors like backlinks, content quality, user experience, and more contribute to your DA.

Reasons for Stagnant Domain Authority

Insufficient High-Quality Backlinks

One of the primary factors affecting your DA is the quality and quantity of backlinks. High-quality, authoritative backlinks from reputable websites can significantly enhance your DA. If you’re not actively acquiring such links, your DA might not see the improvement you desire.

Poor On-Page SEO

On-page SEO, including keyword optimization, meta descriptions, and heading tags, is vital for signaling to search engines what your content is about. Neglecting these aspects could lead to your website’s poor performance in search rankings and subsequently hinder improvements in your DA.

Slow Website Performance

User experience is critical to both DA and SEO. A slow-loading website can discourage users and negatively impact your search engine rankings. Google takes into account website speed when determining your DA. Thus, optimizing your website’s performance is crucial.

Lack of High-Quality Content

Content is the backbone of your website. High-quality, relevant, and informative content attracts users and earns valuable backlinks naturally. Your website’s authority could suffer if your content isn’t well structured.

Ignoring Technical SEO

Technical SEO involves optimizing your website’s technical aspects, such as mobile-friendliness, site structure, and schema markup. Ignoring these factors could hinder search engines’ ability to crawl your website, affecting both your SEO and DA.

Strategies to Boost Your Domain Authority

Guest Posting and Outreach

Guest posting on authoritative websites within your niche can help you acquire valuable backlinks. Outreach to industry influencers and bloggers can also lead to link-building opportunities that positively impact your DA.

Content Diversification

Diversify your content strategy by incorporating various formats such as infographics, videos, podcasts, and interactive tools. Engaging content encourages sharing and attracts links, thereby enhancing your DA.

Internal Linking Structure

Effective internal linking not only aids in user navigation but also distributes authority across your website’s pages. This can contribute to a balanced improvement in your overall DA.

Social Media Engagement

Social signals indirectly influence your DA. Sharing your content on social media platforms can increase its visibility, potentially leading to more backlinks and improved authority over time.

Is it more difficult to increase Domain Authority than it used to be?

As search engine algorithms evolve, the process of increasing Domain Authority has become more complex. Higher competition and changing ranking factors may require a more strategic and multifaceted approach.

The jury is still out on the impact of Artificial Intelligence on SEO and DA. One thing is certain – this is the time to ramp up high-quality, relevant content to position your website for success for future algorithm changes.

Keyword Search Ranking vs. Domain Authority: What’s More Important?

When it comes to SEO, the question of whether keyword search ranking or Domain Authority is more important is common. The answer, however, is not as straightforward as picking one over the other.

Keyword search ranking refers to how high your website appears in search results for specific keywords. It’s essential because higher rankings mean more visibility and potential traffic. However, focusing solely on keyword rankings can lead to neglecting other crucial aspects of SEO.

Domain Authority, on the other hand, reflects your website’s overall strength and credibility. A higher DA suggests that search engines see your website as authoritative and trustworthy. This can lead to improved rankings across a broader range of keywords.

Both keyword search ranking and Domain Authority are interconnected. A high DA can positively influence your keyword rankings, and strong keyword optimization can contribute to a higher DA. Therefore, a balanced approach is necessary.

We’re seeing a trend toward improved keyword ranking resulting from good content strategy with minimal improvement in Domain Authority. This isn’t necessarily a bad thing, as keyword ranking is the primary factor influencing traffic. This could be a temporary algorithmic anomaly, but we continue to advocate for a well-planned and consistent content strategy.


Improving your Domain Authority is a gradual process that requires consistent effort and a holistic approach to SEO.

By addressing issues such as backlinks, on-page SEO, website performance, content quality, and technical SEO, you can pave the way for a more substantial online presence and higher DA. Remember, patience and persistence are vital to achieving lasting results.

Even when using a professional SEO agency, progress can seem to move slowly. You may see keyword ranking improvement before seeing your domain authority increase significantly.

SEO is an ever-evolving process. SEO agencies stay up-to-date with changing search engine algorithms and industry trends to ensure they use the most effective strategies.

With patience and persistence, you should see steady progress in your keyword rankings and domain authority.


Q: What is Domain Authority, and why is it important?

A: Domain Authority is a metric that predicts your website’s search engine ranking strength. It’s crucial because higher DA often correlates with better search visibility and credibility.

Q: How often does Domain Authority get updated?

A: Domain Authority is updated by Moz approximately once every 3-4 weeks.

Q: Can I improve my Domain Authority quickly?

A: Improving Domain Authority is a gradual process and can’t be achieved overnight. It requires consistent effort and adherence to best SEO practices.

Q: Do outbound links affect Domain Authority?

A: While outbound links are important for providing context and value to your content, they don’t directly influence your Domain Authority.

Q: Is Domain Authority the only factor for better rankings?

A: Domain Authority is just one factor influencing search engine rankings. Content quality, relevancy, user experience, and technical aspects also play significant roles.

Javelin Domain Authority Management

Need help implementing an effective SEO strategy? Need help with effective content creation? Javelin is here to help! Contact us today and put Javelin’s expertise and experience to work for you!

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