When it comes to website marketing, many business owners feel overwhelmed. There are so many things to do and so much conflicting information out there that it can be difficult to know where to start. This is where professional web marketing consultants can help. By contracting with a consultant, you can get expert advice on how to optimize your website for Google rankings and improve your visibility online.
Are you getting a return from your website investment?
We know you get it – you can’t do everything yourself. At the same time, you can’t outsource every aspect of your business operation.
And yes, we get it – you have someone on staff that’s really good at websites.
Let’s ask some basic questions:
- Is your web traffic growing month to month?
- Are visitors spending more time per visit on your site than they did last year?
- Are visitors clicking on links on your website?
- Do you know who is visiting your website?
- Do you know who to reach out to when you want to contact a website visitor?
- Are you getting quality leads directly from your website?
If you answered “no” to any of these questions, you’re not getting the most from your website.
Web marketing is an integral part of your overall business strategy.
A good web marketing consultant can help you develop a comprehensive online marketing strategy that will help you achieve your unique business goals and objectives.
They will analyze your website and identify areas that need improvement, then create a plan of action to help you achieve your goals. Additionally, they can provide support and guidance as you implement the plan, making the process easier for you.
Once optimized, your consultant will monitor your results and make changes dictated by market trends or changing search algorithms.
Over time, a seasoned website marketing consultant can grow your web traffic organically by improving domain authority, search ranking, and overall user experience.
Is your website giving your visitors what they are expecting?
Visitors to your website are going to decide in less than a second of landing on your home page if they are in the right place. If they don’t see what they’re looking for right away, there’s a good chance they’ll leave your site and never return.
This is referred to as Bounce Rate. Bounce rate is defined as the percentage of visitors to your website who navigate away from the site after viewing only one page.
High Bounce Rates are an indication of one or more issues:
- Your website doesn’t deliver what your visitors were looking for
- Your value proposition is unclear
- Your site looks unprofessional
- Your website is difficult to navigate and overly complex
- Your site is difficult to read – small text or bad color combinations
- There is no clear call to action or contact method
This is why it’s so important to have a website that loads quickly and provides visitors with what they need immediately. With the help of a professional web marketing consultant, you can achieve this goal and see a significant return on your website investment.
It’s both a Creative and a Technical process.
Creating a website that is both effective and visually appealing requires both creativity and technical skill. Good web marketing consultants are skilled in both areas, allowing them to produce websites that rank high on search engines and look great too.
Their creative skills allow them to design sites that are user-friendly and easy to navigate, while their technical skills ensure that the site is coded correctly and optimized for search engines. As a business owner, you can rely on their expertise to help you create a website that will give your visitors the best possible experience and help you achieve your marketing goals.
In the end – it’s about business.
The most successful web marketing consultants have experience in business management and understand the various aspects of online marketing.
This includes search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and website design and development. But it also requires that business sense that comes from experience.
By hiring a consultant who has this experience, you can be sure that they will understand your business objectives and know how to create a website and marketing campaign that is right for you.
They also stay up-to-date on the latest changes in the online marketing landscape so they can make the necessary adjustments to your strategy as needed.
The best web marketing consultants have started or run their own businesses before becoming consultants. Their professional experience becomes an integral part of your organizational structure, without the complications and expense of hiring, employing, and retaining individual employees.
Still think you should have your employee handle your website management?
We know it’s hard to spend the money on an outside consultant, especially when you don’t know what you don’t know.
Hiring a professional web marketing consultant could easily be the best decision you can make for your business. They will help you create a website strategy that delivers what your visitors are looking for, drives traffic to your site, and helps you accomplish your marketing goals.
Why not you?
The Seattle Seahawks quarterback, Russell Wilson, credits his father with raising him with a spirit of possibility. Throughout his childhood, Wilson’s dad would ask his son the question, “Why not you?” That simple question erased doubt and fear of failure.
This simple childhood advice helped Wilson to fearlessly accomplish things he might otherwise have thought were out of reach.
We’re not looking to replace your current web person. But what if your website started generating leads that increased sales so that person could stay busy just closing deals? At Javelin, we’ve helped this to become a reality, time and time again.
Somebody is going to be the leader in your industry. Why not you?