If you’re not blogging regularly, you’re doing your business a disservice. While there are many reasons to blog, we’ll focus on the five most important reasons you need to blog for SEO.
Blogging can help you improve your SEO, connect with customers and clients, establish yourself as an expert in your field, increase web traffic, and generate leads and sales. Are you convinced yet? If not, keep reading! We’ll go into detail on each of these reasons so that you can see for yourself how beneficial regular blogging can be for your business.
Improve your SEO.
One of the biggest benefits of blogging is that blogging can help improve your SEO by itself. By strategically including keywords and phrases in your blog posts, you can make it easier for people to find your website online. You can also link back to your website from within your blog posts, which will help improve your website’s search engine rankings.
Compelling blog content can also be fertile ground for backlinks. Backlinks are links from other websites that point back to your website. Google places significant weighting on backlinks in its ranking algorithms. The more high-quality backlinks you have, the better your SEO will be. If you’re writing content that other sites want to share by linking to it, your domain authority will benefit.
Google also rewards sites that blog on a consistent cadence. As Google crawlers scan your site, finding weekly content that is original, relevant, engaging, and empathetic to your client’s wants, needs, or challenges will be rewarded and factored into domain authority algorithms.
And about those keywords! Using keywords strategically in your blogs that your website already ranks for can help establish keyword authority. Blogs can also be used to gain new keywords by blogging in topical clusters – groups of blogs that are focused on the same keyword.
Stay connected with your clients.
Another great benefit of blogging is that it gives you a way to connect with your customers and clients in an informal setting. Through your blog, you can share personal stories, insights into your work, and thoughts on current events. You can also use a blog to answer frequently asked customer questions, provide helpful tips, and offer advice.
Not all businesses have an emotional connection between their brand and their customers. But if yours does, blogging can be a great way to make them feel even more connected to your brand, your culture, your employees, and your products.
Be approachable and give them content that creates excitement and you’ll see engagement take off!
Establish yourself as an expert.
When you blog regularly, you establish yourself as an expert in your field. Prospective customers and clients will come to see you as a thought leader in your industry. This can lead to increased trust and respect, which can lead to more business.
Blogging about solutions to common problems is one of the best ways to establish authority on a particular subject and create compelling content. People use search engines every day to look for DIY help and answers to frequently asked questions (FAQs). If your blog does the best job at answering the question, you’ll see an increase in traffic from potential customers who have never interacted with your brand before.
And don’t be afraid to give something away for free. Giving free advice or free downloads can build instant brand loyalty and convert visitors into clients. At the very least, you can get their permission to contact them with future offers or notices of new blogs.
Increase web traffic.
One of the most obvious benefits of blogging is that it helps to increase web traffic. By providing valuable content on a regular basis, you attract people who are looking for information on your topic. And by including links back to your website in your blog posts, you provide easy access to more information for your readers.
Google works hard to connect search queries to websites that directly give the user what they are looking for. Their new algorithms include an “intent” factor that uses artificial intelligence to determine the searchers’ intent and match search results that best match what they are looking for.
More blogging means more content for Google to crawl. And more content means a better chance of your blog matching the intent of web searches.
Generate leads and sales.
Last but not least, blogging can help you generate leads and sales for your business. The combination of valuable content and persuasive calls to action (CTAs) can be a powerful tool for attracting and retaining customers. And once they’ve been drawn in by your blog, you can then use other marketing materials, such as email marketing or social media to convert them into paying customers.
Yep. Blogging matters.
Do you see now why it’s so important to blog regularly for SEO? If you’re not taking advantage of all the benefits that blogging can offer, you’re missing out on a lot of potential business. So start writing those blogs today!
Need help establishing a keyword strategy or blogging cadence? We’d love to help you out and get you on your way to growing your business!